Case studies / Vora
Scaled Vora’s ROAS from 2.1× to 4.3× in 90 days.
Vora is a direct-to-consumer skincare brand serving customers across the UK and Europe.
E-commerce
Paid acquisition
Meta
Case studies / Vora
Scaled Vora’s ROAS from 2.1× to 4.3× in 90 days.
Vora is a direct-to-consumer skincare brand serving customers across the UK and Europe.
E-commerce
Paid acquisition
Meta
4.3×
ROAS
37%
Lower CPA
£250k+
Attributed revenue
4.3×
ROAS
37%
Lower CPA
£250k+
Attributed revenue
4.3×
ROAS
37%
Lower CPA
£250k+
Attributed revenue
About
Vora built its early customer base around a distinctive skincare range and visual identity. The business sells through its online store, with Meta and Google supporting customer acquisition across the UK and Europe.
About
Vora built its early customer base around a distinctive skincare range and visual identity. The business sells through its online store, with Meta and Google supporting customer acquisition across the UK and Europe.
Challenge
Vora’s paid campaigns were getting harder to scale.
Vora had been running paid campaigns across Meta and Google for more than a year. As spend increased, returns began to flatten and acquisition costs continued to rise. Broad targeting, limited segmentation and an inconsistent testing process made it difficult to see which audiences and creative were driving sales.
The team needed a clearer account structure and a repeatable way to decide what deserved more budget.
Challenge
Vora’s paid campaigns were getting harder to scale.
Vora had been running paid campaigns across Meta and Google for more than a year. As spend increased, returns began to flatten and acquisition costs continued to rise. Broad targeting, limited segmentation and an inconsistent testing process made it difficult to see which audiences and creative were driving sales.
The team needed a clearer account structure and a repeatable way to decide what deserved more budget.
Approach
The account was rebuilt around what was working.
We audited Vora’s Meta and Google accounts to understand how the campaigns were structured, which audiences and creative were converting, and where the budget was going. From there, we rebuilt the setup around the strongest signals.
Every creative test had one question to answer. The results showed us what to keep, what to change and where to put the next round of budget.
Approach
The account was rebuilt around what was working.
We audited Vora’s Meta and Google accounts to understand how the campaigns were structured, which audiences and creative were converting, and where the budget was going. From there, we rebuilt the setup around the strongest signals.
Every creative test had one question to answer. The results showed us what to keep, what to change and where to put the next round of budget.
Execution
Nothing got more budget until it proved itself.
Account data, structured testing and clear commercial targets guided every decision: what to change, what to keep and when to scale.
Execution
Nothing got more budget until it proved itself.
Account data, structured testing and clear commercial targets guided every decision: what to change, what to keep and when to scale.
01
Restructured Meta
Days 0–30
Meta campaigns were separated into existing customers, high-intent prospects and cold audiences. Each segment had its own budget, creative and performance target.
01
Restructured Meta
Days 0–30
Meta campaigns were separated into existing customers, high-intent prospects and cold audiences. Each segment had its own budget, creative and performance target.
02
Tested the creative
In parallel
Static and video concepts were tested against the same benchmarks. Weak performers were cut early, while stronger ideas were refined and tested again.
02
Tested the creative
In parallel
Static and video concepts were tested against the same benchmarks. Weak performers were cut early, while stronger ideas were refined and tested again.
03
Rebuilt search and shopping
On Google
Search focused on purchase-intent keywords and tighter match types. Shopping used product-level bidding to move spend towards Vora's highest-margin products.
03
Rebuilt search and shopping
On Google
Search focused on purchase-intent keywords and tighter match types. Shopping used product-level bidding to move spend towards Vora's highest-margin products.
04
Scaled what worked
Days 60–90
Once performance stabilised, spend increased behind the strongest audiences, creative and products. The same performance targets stayed in place as budgets grew.
04
Scaled what worked
Days 60–90
Once performance stabilised, spend increased behind the strongest audiences, creative and products. The same performance targets stayed in place as budgets grew.
01
Restructured Meta
Days 0–30
Meta campaigns were separated into existing customers, high-intent prospects and cold audiences. Each segment had its own budget, creative and performance target.
02
Tested the creative
In parallel
Static and video concepts were tested against the same benchmarks. Weak performers were cut early, while stronger ideas were refined and tested again.
03
Rebuilt search and shopping
On Google
Search focused on purchase-intent keywords and tighter match types. Shopping used product-level bidding to move spend towards Vora's highest-margin products.
04
Scaled what worked
Days 60–90
Once performance stabilised, spend increased behind the strongest audiences, creative and products. The same performance targets stayed in place as budgets grew.
Results
Vora scaled without losing efficiency.
Results
Vora scaled without losing efficiency.
4.3×
ROAS
37%
Lower CPA
£250k+
Attributed revenue
“
Before Korva, increasing spend felt like guesswork. We now know what’s working, where the budget should go and what we need to test next.
James Okafor
Head of Growth at Vora
4.3×
ROAS
37%
Lower CPA
£250k+
Attributed revenue
“
Before Korva, increasing spend felt like guesswork. We now know what’s working, where the budget should go and what we need to test next.
James Okafor
Head of Growth at Vora
4.3×
ROAS
37%
Lower CPA
£250k+
Attributed revenue
“
Before Korva, increasing spend felt like guesswork. We now know what’s working, where the budget should go and what we need to test next.
James Okafor
Head of Growth at Vora
